The-chroma-club-creators-muse-australian-artist-hang-it-designs

The Chroma Club

“’Chroma’ comes from the Greek word colour – which plays a huge role in my work. My business is a Pop Art Inspired Art and Home-wares brand designed and ethically
hand-made by me from my home studio, Gold Coast Australia.”

Kim, owner and founder, has been a lifelong painter since she can remember. “Working in my home studio is ‘fun time’ however I also love sharing my passion, teaching children and adults at art workshops across the Gold Coast.”

“Growing up in South Africa by the ocean, my art is influenced by the sea mother nature. I am foremost a wife and mamma to two beautiful girls 9 and 7. Once a week I love de-stressing in a hot yoga class, love my crystals, meditating and reading. The weekends are all about the beach and surfing with hubby and my girls. I am also a trained artist and textile designer, I studied at Central St Martins in London whilst living there for 3 years. I am a self-confessed book-worm-at-heart with a solid passion for textiles, screen-printing and the Arts. I am a trained Ballerina and pianist as well. I was at a crossroads when finished high school on which path to take as a career and being an artist won hands down!”

“When I’m not fulfilling business duties, I love contributing to the community, teaching and empowering children which I do four days a week. I run the free Chroma Kids arts and crafts stall for the Gold Coast City council monthly at The China Town Night Festival. Every couple months I run the adults Screen-printing Workshop at The Craft Parlour. Running your own business, you NEVER stop working, but I feel really grateful I get to do what I love every day, so it’s not work after all! It’s my passion, labour of love and lifestyle.”

 

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“Dedicated to supporting local business as well as mindful environmental ethos, all products not only stand out but are sustainable for both the environment and economy. The products I create are bright and bold hand-painted and screen-printed cushions, table cloths / throws, timber ‘portholes’ [round wall hangings], original art on paper using different paint mediums and limited edition art prints.”

Kim has been running The Chroma Club for four years and a released many different collections. The most recent being FRIDA and BOHO Feather Mandalas. She originally started just doing did markets, but now sells directly through social media, her website and wholesale partners across Australia, South Africa and California.”

Kim keeps her work unique by always allowing her customers to customize their artwork, she makes everything from scratch. “I specialize in custom orders and just love transforming dull walls and interiors into colourful, vibrant environments for my clients. Customization has played a significant role in my business from the start and is my favourite, as I love the challenge of working with new ideas to the brief and rising to the occasion. My style is also Genuine, bold and fun, which resonated with my customers.”

“The greatest thing about running my own business is the flexibility! Being a busy wife and mum, family comes first, so in that aspect I get to choose when and where I want to work. And I love connecting to people! There is no better way to connect to others than creating with them and for them. I love when customers send me photos of their finished nurseries, bedrooms, outdoor spaces, lounge rooms and hallways with my wall art and cushions in them! Knowing that I made something that they could use to enhance their home or celebration is so rewarding.”

 

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COLOUR plays a huge role, I have an emotional connection to it. So my favourite piece is my 88cm green and hot pink ‘Pop Art Frida’ with black feathers. Taking inspiration from Mexico’s most celebrated artist Frida Kahlo, this body of work, marries the classic with surreal, a meeting of two different worlds. I love the stylized flowers, exotic feel with the bright and bold Pop colours combined with the intricate patterns of a Kahlo-like scene. Hand drawn onto timber, then painted with water-colour and gauche paints.”

“Working from home with small kids requires a lot of self-discipline and routine to say the least. Ive learnt to block my time when I’m most focused mentally. I’ve learnt and am still trying apply myself to plan, prioritize and stick to those tasks that need to be ticked off the list, it’s all too easy to get distracted with other things around the house.”

“Working for myself as an artist comes with a lot of uncertainty, but that’s what makes it so exciting. I never really know what lies in the horizon or where my art may take me next, but when I look back I can see how many good things have come my way and how fateful some have seemed. Each time these memorable opportunities occur, they remind me that I’m on the right pathway. I feel so grateful to be able to fully immerse myself in creative living. Doing something that sets your soul on fire is a privilege and I feel lucky to be able to do this for a living. It’s not always an easy road but the rewards are worth far more than I ever expected.”

 

The-chroma-club-creators-muse-australian-artist-hang-it-designs

Follow The Chroma Club | here
Shop | www.thechromaclub.com

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